Search Engine Optimization Tips - Part 1
One of the most important strategies in optimizing a web site for search engine is descriptive text content. The search engine bots and spiders love content that shows depth of technical details, inclusion of keyword phrases that are relevant to the sentence and enough words to be more than a brief description but less that a Phd thesis. There are usually many facets in a particular product or service that can be broken down and organized in such a way to be more user friendly and user informative, especially if they are wanting to dig deeper and find results. You will be more likely to be recognized as an expert in your field and an authority that lends instant credibility to a new web site visitor. There needs to be both a general introduction as well as a more detailed desciption of services on a home page. A blog, linked to the home page will also provide an excellent source of additional content linked into the site, and the search engines love this. More to follow.
___________________
Sentran Corp. - An Oregon manufacturer of current transformers and current transducers, recently launched a content management site developed by Logion Web Design. Through a combination of images and descriptive text, Sentran is working with us to develop a strong SEO program that will help its page ranking and position for searches of current transformers, current transducers, and related products. Content management involves access to your web site through an admin. module, alowing you control over pages and content within certain boundaries. The design and layout is done by us, and additional internet marketing is available once the site is developed. We also provide consulting on presentation of content, persuasive text, and image file management. It may not be the right fit for everyone, and there are several options in developing a site that works best for you. - 09:47am
Google's New Search Engine Ramp : Caffeine
Google just ramped up their speed of search engine results for users with a new indexing program called "Caffeine" - probably named after the main fuel that drives their programmers 24/7 !
The next time that you are browsing for a Portland web design company, or any other web site, keep this in mind...
Google's indexing system is so large and growing geometrically every day that they need to keep up with their own massive updating of data. Google's index used to be updated every two weeks, which means that fresh new changes on sites sometimes did not show up right away in "real time" like they are on the social networking sites.
Caffeine changes all that. Now Google-on-Caffeine can provide 50 per cent faster and fresher results. Here's how they describe it: "every second Caffeine processes hundreds of thousands of pages in parallel. If this were a pile of paper it would grow three miles taller every second. Caffeine takes up nearly 100 million gigabytes of storage in one database and adds new information at a rate of hundreds of thousands of gigabytes per day. You would need 625,000 of the largest iPods to store that much information; if these were stacked end-to-end they would go for more than 40 miles."
Next programming development title : Espresso?
The Best Anti-Spyware?
Inside Tip: Check Out the Anti-Virus, Anti-Spyware that Developers and Programmers Use
We Have Used PC Tools Spyware Doctor for a Few Years Now with Excellent Results
This program really rocks with daily updates and fixes of virus, worms, trojans, and other spyware/adware that will keep you impressed with what they find. Spyware Doctor spyware removal software has been downloaded over 125 million times with millions more downloads every week. It is easy to use and has a free trial to preview.
Spyware Doctor has consistently won awards and recognition from leading computer magazines such as Editors' Choice, and testing laboratories around the world, including the United States, United Kingdom, Sweden, Germany and Australia. It It was also awarded the prestigious Best of the Year at the end of 2005 and again in 2006.
Affinity sites for Search Engine Optmization
An affinity web site is a legitimate separate web site that can be set up to help add a powerful link to your main web site. It may or may not relate directly to your product or service but if it does the relevance will give you extra brownie points with Google. An example would be a funeral home that sets up a separate web site just for cremations, adds content and links, and chooses a domain name that matches the search phrase of web visitors such as Salem Oregon Cremations. Or a retirement home site that sets up another generic site on senior care options. Logion Web Design has set up two restaurant sites now at the top od Google,- www.WilsonvilleOregonRestaurants.com, www.CapitolCuisine.com, a PDX site for links (www.PDXLinks.com) , and a relocation site for Wilsonville (www.wilsonvilleoregon.net) , with links going back and forth between various main and secondary sites. Affinity sites may be set up as a content management site or blog, so that you can add your own content and build the depth of the site for those search engine robots to explore and index.
Get Wired - Part 1
A Review of Wired Magazine
Wired magazine has got to be the techno cool zine of cutting edge trends for both techies and non-geeks (I seem to fall somewhere in between the lines). Consider this as a gift for yourself to stay on top of the tech trends and buzz in 2010.
On the Ads
Let's start out with the first three ads in the latest issue.
Omega
Omega Watches that are water resistant to 4000 ft deep. I know that I will not this feature ! Decent looking ad on the inside cover. No website shown - what a waste in a tech magazine. Easy to find though : here's a quick link to the "
Gents Collection". Fun to browse but not a timeless ad in design.
Shell Oil Company
Something is happening here...what it is ain't exactly clear....(ok, so I am a baby boomer that loves CSN - Crosby, Stills, and Nash)....when Shell advertises in Wired Magazine. It is to brand their commitment to the new energy future : the website link is clear - not to their home page
which also has Responsible Energy and Innovation as two main features, but to the page specifically prepared to discuss how Shell is helping prepare for the new energy future:
http://www.shell.us/energytalk
Very interactive and inviting to join the conversation to participate rather than observe.
The new energy future is happening now by changes being made by large companies by Shell. It has to be more than lip service, since we are also entering the new form of accountability and transparency in the fact that actions speak louder than words. It's a whole new world and this ad is an example. The medium is the message.
IBM
Big Blue is still alive and well and the ad titled "Is your information withholding information?" is catchy and compelled me to read the ad. The ad copy is both persuasive and educational. The tagline at the end : "Let's Build a Smarter Planet". Welcome to the new future IBM.
http://www.ibm.com/infoagenda
On The Magazine
Ok, I have to admit that I really liked the Gift List - the 100 gifts that "we're going to give, and hope to receive this season". Wow, what an assortment of gadgets and cool stuff ! They are listed alphabetical on page 16. Visit this list online and check out the site:
http://www.wired.com/reviews/package/wishlist2009
The articles are well written and researched.
Like "Second Coming" by Frank Rose - about James Cameron's $250 million 3D epic film Avatar, that may change the way that we watch movies forever ( special projectors are being installed in theaters to show the film. According to Cameron, " I've made a bunch of movies, won a bunch of awards, made a bunch of money....None of those are interesting to me. They never were. It was never about the awards, never about the money, only about the films. But what's challenging? I look for the new thing. And with this film, we've really loaded it up."
Or "The Body Synthetic" by Jennifer Kahn - about a sleek computer model developed by David Eddy that can replicate complex clinical studies - only faster, cheaper, and more reliably. This would accelerate the long process that sometimes takes years of human drug trials and millions of dollars.
Or "Gone" by Evan Ratliff - One man offered a reward to try and find him after he disappeared but stayed in plain sight for one month. It was a manhunt with rules and code hackers networking clues and twitter IP addresses around the country.
Finally on the last page you have an opportunity to predict the future: "what will happen in 10, 20, or 100 years. Sketch out your vision, then go to
www.wired.com/wired/found to upload your ideas." They will use the best suggestions as inspiration for a future Found page.
Get Wired if you enjoy reading how the future is being created now, and then you can position your personal and business life to be able to move forward into it.
David Brown
Logion Web Design
503-302-2333
Logion Web Design Launches New 2010 XL Hybrid Content Management System
The CMS makes it possible for you to add/remove pages at will on your site. You can create hierarchies of pages also, which is usually rendered as Category, subcategory, products, etc. Our CMS is very nearly a full page editor, meaning that rather than having editorial control over a small portion of a given page, you also have layout & content freedom not available on many other content mangement programs. We combine our custom design and home page layout ideas, with training to set you up to add your own web pages. How cool is that?
Learn more about our CMS >
We are expanding into the Portland Market.
Any business or organization in Portland is welcome to contact us for a free consultation on website development. We have an abundance of marketing ideas and information which we are glad to discuss during this consultation which can be on the phone while we are both online. View one of our Portland area websites that was recently launched:
Quick and Clean Carpets in Tualatin (now top ranked on Google) , or view our "Einstein quote" splash page at www.PDXlinks.com. Other Portland area websites include WilsonvilleOregon.net.
Logion Web Design Stays on Top of Google
Logion Web Design continues to dominate the top organic search engine ranking on Google for searches of "Salem Oregon web design" "Portland Oregon webmaster", - other top ranking sites designed by us continue to stay at the top of Google: Dumanovsky Construction for "Salem Oregon Roofing", Real Estate Salem for "Salem Oregon Real Estate", Capitol Cuisine for "Salem Oregon restaurants", and Wilsonville Oregon.net for "Wilsonville Oregon". Search Google for more information. See Einstein give a quote for our web services at www.PDXLinks.com
PC TOOLS Spyware Doctor Kicks Major Virus Butt
I cannot say enough about this spyware/ malware/ antivirus program. I have used McAfee ad Norton in the past but for the past couple years this little doctor program seems to be light years ahead. Daily updates are the norm, as well as alerts and alarms every time there is a threat, even a minor one. This is an award winning software that can be tested on a free trial basis. Search Google for more information.
Had a Backrub Lately ?
Once upon a time there was a idea that was formalized in a garage, that led to more ideas, and some trial and error experimenting. The concepts grew and began to gel and eventually emerged into what are now known as Google.
Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both Ph.D. students at Stanford University in California.They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site.A small search engine called Rankdex was already exploring a similar strategy.
Convinced that the pages with the most links to them from other highly relevant web pages must be the most relevant pages associated with the search, Page and Brin tested their thesis as part of their studies, and laid the foundation for their search engine. Originally, the search engine used the Stanford University website with the domain google.stanford.edu. The domain google.com was registered on 15 September 1997,and the company was incorporated as Google Inc. on 4 September 1998 at a friend's garage in Menlo Park, California.
(from Wikipedia article on Google )
Reviewing the growth of the internet in retrospect, and what is happening now, and especially with social networking sites, where are the trends leading? What is going to be the next big trend? How can we make some money on the ideas?
Stay tuned.
Developing a website is important as is the working relationship with a web developer. We know you are busy. We are also. But it is important to keep your website a priority while it is being developed to avoid the process taking weeks and months. We've been there, and it is not pretty. When we start a project with a client, we focus our creative ideas and energies on it and try to keep moving forward. If the brakes are put on, then everything stops, and the time allocated for this now gets placed elsewhere. If you decide to work with us, please help us to help you keep moving forward with your website development. Thank you !
May 26th
Memorial Day 2009
A memorial tribute to all the troops who died serving our country, whether certain wars were justified or not (Vietnam), they are to be remembered especially today. Bravery, honor, courage, duty, and love of country transcends politics.
SECURITY ALERT - May 18 2009
PC Tools has identified that cybercriminals are continuing to target major news stories and global events such as the recent release of Windows 7 and the FIFA World Cup.
Thousands of Windows 7 builds downloaded on Torrent and P2P sharing sites contain a malicious Trojan designed to target your personal information and has the potential to cause system failure and result in identity theft or financial loss for the end user.
We're also witnessing phishing attacks targeting the 2010 FIFA World Cup™ Tournament and there's evidence to suggest that the FIFA related attacks will continue to escalate, as demonstrated during the previous FIFA World Cup when related phishing attacks jumped by 40%.
What you should do to help protect yourself:
Have you tried the Firefox Browser? New changes, safer than Internet Explorer, and fun features.